In yet another testament to his indomitable influence, Cristiano Ronaldo has once again claimed the coveted position of Instagram’s highest earner for the third year in a row. This remarkable achievement follows his recent accolade as the world’s highest-paid athlete by Forbes in July, further solidifying his stratospheric impact both on and off the field.
The 2023 Instagram Rich List, meticulously assembled by Hopper HQ, an Instagram scheduling tool, has unveiled staggering figures that underscore Ronaldo’s dominance. Each of his Instagram posts rakes in a staggering USD 3.23 million, an astronomical sum that aligns seamlessly with his journey towards an impressive 600 million followers on the social media platform.
Ronaldo’s closest competitor in this illustrious race is none other than the legendary Lionel Messi. The Argentine maestro commands a substantial USD 2.6 million for every Instagram post, standing as a testament to his influence that transcends football and reverberates across the digital landscape.
Remarkably, these two football titans, Ronaldo and Messi, emerge not only as the foremost earners among athletes but also overshadow renowned celebrities including music sensation Selena Gomez, reality TV maven and entrepreneur Kylie Jenner, and the charismatic actor Dwayne ‘The Rock’ Johnson.
An intriguing aspect of this revelation is the presence of just two other athletes, Indian cricket luminary Virat Kohli and Brazilian football star Neymar, within the top 20 earners. Neymar notably takes home nearly twice the compensation per post compared to his fellow Paris Saint-Germain teammate, Kylian Mbappe.
Mike Bandar, co-founder of Hopper HQ, expressed his perpetual astonishment at the ascending annual revenues within the platform. He highlighted the persistent dominance of individuals like Ronaldo and Messi, underscoring that their impact reaches beyond the realm of sports and extends into the digital realm. Their influence reflects the formidable potency of personal branding, rendering them not just athletes but global icons.
“It’s still shocking to me that the annual money made on the platform increases every year,” Bandar commented. “Yet, what fascinates me more is the consistent players at the top. It’s apparent that the glitz and glamour of traditional celebrities still holds power over the new ‘influencer’ status. Ronaldo and Messi not only dominate the pitch, but also the digital sphere as it’s clear they personify the power of personal branding and the influence it holds over us ‘ordinary’ people.”
Notably, amidst the panorama of influencers, the TikTok sensation Khaby Lame commands the apex position in terms of earnings from Instagram. However, he ranks 40th on the rich list, accentuating the stark difference in revenue. Ronaldo’s staggering earnings, nearly tenfold that of Lame’s, aptly mirror the enduring sway and supremacy of established celebrities when compared to emerging digital sensations.